“Most of what we do in digital marketing, be it SEO, Social Media, Pay-Per-Click or Email Marketing, is to drive quality leads to a website and encourage them to complete a form, make a phone call or make a purchase. That’s the end game for most businesses. I always tell our clients that they need to think about their website as the mother ship — it’s the most important piece of your digital marketing assets. ” – T. Maxwell
The above quote from an article in Forbes says it all. Your business website is most likely the most important piece of marketing that your company has. Because of the in-depth content available on the internet, we all literally have the world at our fingertips. Why would you want to lose out on the multitude of potential online customers by having a poorly designed website, or worse yet, not having one at all?
Websites are marketing’s best friend. They make it much easier to literally spread the word via SEO (Search Engine Optimization) and SEM (Search Engine Marketing, also referred to as Pay Per Click). A professional website designer will be able to create an audience based on the demographics that fit your most profitable clientele. They can also create a marketing campaign that drives potential customers to your website. Your website completes the marketing loop.
Another use for your website is to create a portfolio for your services or products. This can be accomplished with videos, testimonials, photos, etc. The more personal your website is, the more it will “touch” visitors. Bottom line is that websites are truly an important and integral part of your business. They are a snapshot of business where visitors should be able to have most of their questions or curiosities satisfied when visiting your site.
Here’s a quick checklist of items that should be incorporated into your website:
– SEO elements
– Security (SSL)
– Mobile and visually impaired compatibility
– Detailed contact information (contact form, business address, phone, email, etc., link to Google map if customers visit you)
– Testimonials or case studies, including video, FAQs, Chatbots
– Client list
Long story short, your website builds trust and credibility. They make your business available 24/7/365 and is a cost-effective investment in your company’s success. So, is it necessary to have your website professionally done? In a word, Yes! Visitors need (1) to be able to find your website, even if they don’t know your company name (SEO). And (2) a reason to stay on your website.
A professionally designed website will “pull in” the visitor using clever design, copy and SEO. And let’s face it, the bottom line of your website is to increase business and revenue. A professional website designer will optimize your website to ensure that visitors to your site find what they are looking for.
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