Marketing Articles

6 Service Based Marketing Tips for 2024

6 Service Based Marketing Tips for 2024

It seems that most marketing tactics, tips and helpful tricks all seem to be geared toward product based businesses.  Sure, e-Commerce is an economy all of its own.  But what if you don’t sell products, rather, you deliver amazing services?  And you grow those...

Best Business Marketing Articles of 2022

Best Business Marketing Articles of 2022

Searching for articles for a specific problem usually leads us down a series of rabbit holes where we find ourselves enthralled in a variety of topics ranging from DIY email campaigns to the latest in Python code to keep our proprietary API’s in top condition.  To save you the burden of going down all those rabbit holes, we’ve compiled a list of the best Business Marketing Articles we have found so far in 2022. 

Restaurant Franchise Websites That Really Convert Leads

Restaurant Franchise Websites That Really Convert Leads

We’ve all come to know the importance of being able to glean information on just about anything in just a few minutes of searching on the web. In fact, it makes us wonder just how we got along without it, doesn’t it? The mere fact that we rely on the world wide web...

Email Marketing 101

Email Marketing 101

In short, email marketing is the most cost effective method to help promote your brand to your customers, prospects and interested parties that are on your mailing list.

Let’s Talk Lead Generation – Part 1 The Basics

Let’s Talk Lead Generation – Part 1 The Basics

Why? Because lead generation is at the core of your business success – i.e., sales. No matter the size or type of business you have, sales of your product or service are what make your business tick. In this blog we’ll visit the very basics of lead generation and...

Put Your Business Website To Work

Put Your Business Website To Work

“Most of what we do in digital marketing, be it SEO, Social Media, Pay-Per-Click or Email Marketing, is to drive quality leads to a website and encourage them to complete a form, make a phone call or make a purchase. That’s the end game for most businesses. I always...

Great SEO = Quality Leads

Great SEO = Quality Leads

At the end of the day, SEO is the cheapest form of marketing you can do, however it is also the marathon of tactics. SEO brings the highest quality leads.

Microsoft 365 – A Quick Primer

Microsoft 365 – A Quick Primer

Overview If you’re in business, chances are you’re a little familiar with Microsoft Office. It’s a powerful business tool that keeps you connected no matter where you are working from. Touted as being one of the most “technologically advanced and sophisticated” office...

PPC Campaigns That Yield Consistent Results

PPC Campaigns That Yield Consistent Results

In 1963, David Ogilvy, known as the “Father of Advertising” and founder of the world-renowned firm of Ogilvy & Mather, was quoted as saying, “Half of the money I spend on advertising is wasted, and the trouble is I don’t know which half.” At Red Palm Marketing, we...

WordPress | Fatal Media Upload Error

WordPress | Fatal Media Upload Error

There are several common reasons why you would get the frustrating error message advising you of an HTTP error. Wordpress does provide a few solutions for them, all require a bit of guts working with some code.  We've presented the most common that a novice user...

FranConnect Lead Forms

FranConnect Lead Forms

Working with franchisors all over the country, we run into a variety of lead nurturing systems. One of the most common CRM systems that franchisors use is FranConnect. CRM SUMMARY The GUI was recently overhauled in the winter of 2018, but it was asthetic at best -...

Google Courageously Tried and Failed to Tame Social

Google Courageously Tried and Failed to Tame Social

We don't blame you Google, we love you. Well, most of you anyway. Forcing users to utilize your under-trafficed social site in order to access your other amazing products and services was a formula for social failure. Apparently, Google has finally waken up to the...

Manual Citations vs Big Bad YELP

Manual Citations vs Big Bad YELP

I was always taught that "you get what you pay for" and with the mega big and bad brands, the opposite might actually be true in SEO land. When we started Red Palm Marketing in 2012, we were on a shoe string budget to match all shoe string budgets - and so were our...

Social Media in the Workplace

Social Media in the Workplace

We get asked this alot - is it necessary for a business to participate in social media? That's a complicated question, and it generally depends on what industry you are in. For example, a retailer would be more effective on Facebook, then say a local book publishing...

What Insiders Don’t Want You to Know About Mailing Lists

What Insiders Don’t Want You to Know About Mailing Lists

By: Laurean Callander So, you're thinking of launching a direct mail campaign? Here's a few insider pointers every mailer should know about mailing lists and their campaigns. I can guarantee you, most mailing houses do not want you to know these tips. Mailing List Tip...

Marketing Artists vs. Marketing Scientists

FOREWORD: It has recently come to my attention, through the nudge of my business partners, that my industry may finally have come up with a term to describe my quarky love affair between data and creativity. Fortunately for you, if you are already a client of Red Palm...

All Eyes On Me

Sarcasm, humor, personal development, something quirky, something catchy… entertain me!  If you find you’re various social networks failing and not receiving any participation from your followers, it is important to ask yourself: What it is that I am doing to catch...

3 ways to hand over customers to your competition

Forget about everything you've been told about website marketing.   Up until 2011, the rules were pretty clear - put your info on your site and they will come. Thank you Big Brother (Google) for changing up the playing field. It had been leveled and the rules are now...