Marketing Articles

Have you sat down and figured out how much you are spending? And are you getting your money’s worth from your efforts? That’s why ROI (return on investment) measuring is so important.

In short, email marketing is the most cost effective method to help promote your brand to your customers, prospects and interested parties that are on your mailing list.

Why? Because lead generation is at the core of your business success – i.e., sales. No matter the size or type of business you have, sales of your product or service are what make your business tick. In this blog we’ll visit the very basics of lead generation and...

“Most of what we do in digital marketing, be it SEO, Social Media, Pay-Per-Click or Email Marketing, is to drive quality leads to a website and encourage them to complete a form, make a phone call or make a purchase. That’s the end game for most businesses. I always...

At the end of the day, SEO is the cheapest form of marketing you can do, however it is also the marathon of tactics. SEO brings the highest quality leads.

Overview If you’re in business, chances are you’re a little familiar with Microsoft Office. It’s a powerful business tool that keeps you connected no matter where you are working from. Touted as being one of the most “technologically advanced and sophisticated” office...

In 1963, David Ogilvy, known as the “Father of Advertising” and founder of the world-renowned firm of Ogilvy & Mather, was quoted as saying, “Half of the money I spend on advertising is wasted, and the trouble is I don’t know which half.” At Red Palm Marketing, we...

Working with franchisors all over the country, we run into a variety of lead nurturing systems. One of the most common CRM systems that franchisors use is FranConnect. CRM SUMMARY The GUI was recently overhauled in the winter of 2018, but it was asthetic at best -...

We don't blame you Google, we love you. Well, most of you anyway. Forcing users to utilize your under-trafficed social site in order to access your other amazing products and services was a formula for social failure. Apparently, Google has finally waken up to the...

I was always taught that "you get what you pay for" and with the mega big and bad brands, the opposite might actually be true in SEO land. When we started Red Palm Marketing in 2012, we were on a shoe string budget to match all shoe string budgets - and so were our...

We get asked this alot - is it necessary for a business to participate in social media? That's a complicated question, and it generally depends on what industry you are in. For example, a retailer would be more effective on Facebook, then say a local book publishing...

By: Laurean Callander So, you're thinking of launching a direct mail campaign? Here's a few insider pointers every mailer should know about mailing lists and their campaigns. I can guarantee you, most mailing houses do not want you to know these tips. Mailing List Tip...

If the title of this article appeals to your curiosity, rest assured, you are not alone.  Since 2009, and the explosion of internet and social marketing, it has become increasingly challenging for marketing professionals to get their messages across multiple mediums. ...