Email drip campaigns are a series of emails sent to your leads based on their current stage in your sales funnels..
For example, if you signed up for our newsletter, you will automatically receive a series of five daily informative emails full of tips for improving each lead funnel stage to grow your brand.
The most common drips are for those who have recently become a prospect of your company, but haven’t engaged with the sales team yet. Nurturing the lead by staying top of mind with relevant information is key to converting leads into qualified leads (MQL) who engage. Don’t drop the follow-up ball in your busy day-to-day activities! Implementing this program easily puts follow up on cruise control so you can focus on engaging with qualified prospects.
Lead Nurturing Email Campaign
Outlining and drafting a thoughtful email series is the most complicated and time-consuming part of implementing a Drip Email program. You can steamline this process by utilizing our copywriting services.
Set Up Drip Email Services and Integration with CRM
Once written, we’ll program your Drips into a third-party program. If you use a Contact Relationship Management (CRM) system and it allows for integration, we’ll coordinate the integration until your Drips run seamlessly.
If you don’t have a CRM system, we’ll set one up for you. There’s several top-market tools that we can recommend – depending on your goals and budget.
Franchisors can benefit from our proprietary API that feeds custom forms into FranConnect and also integrates with other systems – thus ensuring the most eye-pleasing forms and true campaign attribution.
Lead Scoring and Call Lists
Once running, it’s not enough to have emails magically sent to your new leads. It’s prudent to know who opened the emails or clicked on them (open rates and click rates). Depending on the third party program used (which also depends on your CRM tool), decision tools and reports may be available to indicate who is interacting with your emails with a lead scoring system in place based on their interactions. This is what we refer to as “Interested Recipients” and your sales team can use those reports as a sales tool for personal follow up on your hottest leads.
Integrate handwritten notes in the mail with email nurturing to kick up your conversion rate!
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